Brazil became a Party to the WHO Framework Convention on Tobacco Control on February 4, 2006.
Smoke Free Places: Smoking is prohibited in nearly all enclosed public places and in enclosed workplaces with more than one worker. Smoking is prohibited in aircraft and vehicles of public transportation. Subnational jurisdictions are permitted to enact more stringent smoke free laws.
Tobacco Advertising, Promotion and Sponsorship: Tobacco advertising and promotion is prohibited, with a sole exemption granted for the display of the products at the point of sale. There are some restrictions on tobacco sponsorship and the publicity of such sponsorship.
Tobacco Packaging and Labeling: The law requires the display of a set of nine pictorial health warnings covering 100 percent of the back of the packages. The warnings must rotate. An additional text warning must cover 30 percent of the lower part of the front of the packages, and a qualitative constituents and emissions statement must cover 75 percent of one lateral side. Misleading packaging and labeling, including terms such as “ultra-low content”, “low content levels”, “smooth”, “light”, “soft”, “mild”, “moderate content levels” or “high content levels”, and other signs, is prohibited.
Tobacco Taxation and Prices: The World Health Organization recommends raising tobacco excise taxes so that they account for at least 70 percent of retail prices. Tobacco excise taxes in Brazil are well below these recommendations.
| SMOKE FREE ENVIRONMENTS COMPLETE SMOKING BAN | |
|---|---|
|
Health-care facilities
No
|
Private offices
Yes
|
|
Primary and secondary schools
Yes
|
Public transport
Yes
|
|
Universities
Yes
|
Restaurants
Yes
|
|
Governmental facilities
Yes
|
Bars and Pubs
Yes
|
|
Can subnational jurisdictions enact more stringent smoking restrictions?
Yes
|
|
| BANS ON TOBACCO ADVERTISING, PROMOTION, AND SPONSORSHIP | |
|---|---|
|
Domestic TV and radio
Yes
|
Promotional discounts
Yes
|
|
Domestic magazines and newspapers
Yes
|
Non-tobacco products or services with tobacco brand names
Yes
|
|
Outdoor advertising
Yes
|
Tobacco products with non-tobacco brand names
Yes
|
|
Outdoor advertising (e.g., billboards, posters)
Yes
|
Paid placement in media
Yes
|
|
Retail product display
No
|
Financial sponsorship, including corporate social responsibility
Yes
|
|
Internet advertising
Yes
|
Publicity of sponsorships
Yes
|
|
Free distribution
Yes
|
|
| HEALTH WARNINGS ON SMOKED TOBACCO PRODUCTS | |
|---|---|
|
Text warnings describe health impacts
Yes
|
Number of published warnings at any given time
9
|
|
Warnings include a picture or graphic
Yes
|
Warnings required to rotate
Required
|
|
% of principal display areas covered (front and back)
65%
|
Warnings are written in the principal language(s)
Yes
|
|
Front
30%
|
Ban on misleading packaging and labeling
Yes
|
|
Back
100%
|
Health warnings on smokeless tobacco products
Yes
|
| TOBACCO TAXATION AND PRICE | |
|---|---|
| PRICE OF MOST SOLD BRAND, PACK OF 20 CIGARETTES | TAXES ON MOST SOLD BRAND (% OF RETAIL PRICE) |
|
In country currency
5.25
BRL
|
Total taxes
82%
|
|
In US dollars
1.01
USD
|
Total excise
39%
|
-Tobacco products with non-tobacco brand names: The law does not specifically address reverse brand stretching. Because the term “commercial advertising” is not defined, it is difficult to determine if the ban on commercial advertising covers reverse brand stretching.
Sources:
SF, APS, PL: Campaign for Tobacco-Free Kids Legal Website. Available at: www.tobaccocontrollaws.org
Tax: WHO Report on the Global Tobacco Epidemic, 2021. Available at: www.who.int/tobacco/global_report/en/
Last updated: August 20, 2024