Thailand became a Party to the WHO Framework Convention on Tobacco Control on February 27, 2005.

Smoke Free Places: Smoking is prohibited in almost all public places, indoor workplaces, and public transport. Smoking is prohibited in the following outdoor places: facilities for exercise, sports training, sports playing, and sports competitions of every kind, public parks, zoological parks, and amusement parks, children’s playgrounds, and markets.

Tobacco Advertising, Promotion and Sponsorship: There is a comprehensive ban on tobacco advertising and promotion, with limited exceptions for reverse brand stretching and unpaid depiction. Although sponsorship by the tobacco industry is allowed, some forms of publicity of the sponsorship are prohibited.

Tobacco Packaging and Labeling: Plain packaging is required for all cigarettes available for retail sale as of December 8, 2019. The law requires pictorial health warnings on cigarettes, occupying 85 percent of the top of the front and back principal display areas. Pictorial health warnings also are required on shredded tobacco (which is typically used for hand-rolled cigarettes or smokeless tobacco products) and cigars. Misleading packaging and labeling, including terms such as “light” and “low tar” and other signs, is prohibited.

Tobacco Taxation and Prices: The World Health Organization recommends raising tobacco excise taxes so that they account for at least 70 percent of retail prices. Tobacco excise taxes in Thailand are below these recommendations.