Directorate of CPI of SIC v. Coltabaco S.A.S. et al.
Dir. of CPI of SIC v. Coltabaco S.A.S. et al., 17 -82520- -58-0, Bogotá, D.C. (2019).
- Colombia
- Dec 27, 2019
- Directorate of Consumer Protection Investigations of the Superintendency of Industry and Commerce
In 2017, the Directorate of Consumer Protection Investigations of the Superintendency of Industry and Commerce (SIC) opened an investigation following a complaint to prompt SIC to stop marketing of IQOS, Philip Morris's heated tobacco product.
SIC dismissed the complaint after taking the following into consideration:
- The Ministry of Health asked for IQOS products to be treated as tobacco products.
- SIC focused on the fact that only the tobacco sticks for heated tobacco products, as opposed to the IQOS device, are mandated to have health warnings.
- According to SIC, IQOS does not fall under the authority of the tobacco control law in Colombia (Law No. 1335).
- IQOS marketing practices have not violated consumer protection regulations in Colombia.