National Committee for Tobacco Control v. BAT
National Committee for Tobacco Control v. BAT et al., Case No. 74502005, Court of Appeals - Rennes (2005).
- France
- Jun 23, 2005
- Court of Appeals - Rennes
National Committee for Tobacco Control v. BAT et al., Case No. 74502005, Court of Appeals - Rennes (2005).
The National Committee for Tobacco Control (CNCT) alleged that certain BAT subsidiaries and their top executives violated France's tobacco packaging and labeling law by adding "according to law no. 91-32" to the health warning. CNCT also alleged that BAT violated France's tobacco advertising and publicity law by releasing limited-edition collectible packs for Winston 30 cigarettes. Because of the operation of an amnesty law, the court could not find against BAT regarding health warning infractions, but the court found that the collectible packs constituted a violation. The court observed that the pack is a final means to communicate with consumers, the images on the pack appeal to young people, and the limited-edition and collectible nature of the packs encourage consumers to buy multiple packs at one time.