Mauritania

The law prohibits all forms of tobacco advertising and promotion without exception. Therefore, tobacco advertising and promotion on domestic TV and radio is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits all forms of tobacco advertising and promotion without exception. Therefore, tobacco advertising and promotion via domestic newspapers and magazines is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits all forms of tobacco advertising and promotion without exception. Therefore, tobacco advertising and promotion through other domestic print media is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits all forms of tobacco advertising and promotion without exception. It also prohibits advertising “an offer concerning the delivery or shipment by mail or express messenger of a tobacco product to the interior of Mauritania.” However, because the law does not clearly prohibit tobacco advertising and promotion via international channels, the regulatory status code “Uncertain” is given.

To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should explicitly prohibit tobacco advertising and promotion through international channels, including international TV and radio.

The law prohibits all forms of tobacco advertising and promotion without exception. It also prohibits advertising “an offer concerning the delivery or shipment by mail or express messenger of a tobacco product to the interior of Mauritania.” However, because the law does not clearly prohibit tobacco advertising and promotion via international channels, the regulatory status code “Uncertain” is given.

To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should explicitly prohibit tobacco advertising and promotion through international channels, including international newspapers and magazines.

The law prohibits all forms of tobacco advertising and promotion without exception. Therefore, tobacco advertising and promotion via internet communications is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits all forms of tobacco advertising and promotion without exception. Therefore, outdoor advertising of tobacco products is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits all forms of tobacco advertising and promotion without exception. This is interpreted as prohibiting point of sale advertising and promotion of tobacco products.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law does not specifically address point of sale product display. (The law does contain a definition of “display” but does not utilize this term in any operative provisions.) The law, accordingly, is interpreted as allowing point of sale product display.

(However, it should be noted that the law prohibits tobacco advertising and promotion and includes broad definitions of these terms. Therefore, it may be possible to interpret the law as prohibiting point of sale product display because, pursuant to paragraph 12 of the FCTC Art. 13 Guidelines, “Display of tobacco products at points of sale in itself constitutes advertising and promotion.”)

To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should explicitly prohibit tobacco product display at points of sale.

The law prohibits all forms of tobacco advertising and promotion without exception. Therefore, tobacco advertising and promotion via conventional mail is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits all forms of tobacco advertising and promotion without exception. Therefore, tobacco advertising and promotion via telephone and cellular phone is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits all forms of tobacco advertising and promotion without exception. Therefore, tobacco advertising and promotion through brand marking is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits the free distribution of tobacco products to the public.

Therefore, the law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines and meets FCTC Art. 16 in this respect.

The law prohibits offering or giving a gift, discount, or the right to participate in a contest in exchange for the purchase of a tobacco product. This is interpreted as prohibiting all promotions with a tobacco product purchase.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law specifically prohibits offering or giving the right to participate in a contest in exchange for the purchase of a tobacco product. Although the law does not directly address competitions associated with tobacco products or brand names that do not require the purchase of a tobacco product, the law is interpreted as prohibiting such competitions under the general prohibition on tobacco advertising and promotion. Therefore, the regulatory status code “Banned” is given.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits all forms of tobacco advertising and promotion without exception. This is interpreted as prohibiting tobacco advertising and promotion via direct person to person targeting of individuals.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits all forms of tobacco advertising and promotion without exception, as well as “advertising or publicity on behalf of an institution, a service, an activity, a product or an article other than tobacco … when, owing to its graphics, its presentation, the use of a brand, an advertising emblem or any other distinctive sign, it calls to mind tobacco or a tobacco product.” It also prohibits providing an accessory with “an element of the brand of a tobacco product for free or in exchange for purchasing a product, or the performance of a service.” Read together, these provisions are interpreted as prohibiting tobacco advertising and promotion through brand stretching/trademark diversification.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits all forms of tobacco advertising and promotion without exception, as well as “advertising or publicity on behalf of an institution, a service, an activity, a product or an article other than tobacco … when, owing to its graphics, its presentation, the use of a brand, an advertising emblem or any other distinctive sign, it calls to mind tobacco or a tobacco product.” Read together, this is interpreted to prohibit reverse brand stretching.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits toys that resemble tobacco products.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits candy that resembles tobacco products.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits all forms of tobacco advertising and promotion without exception. The definition of “advertising for tobacco and the promotion of tobacco” is broad enough to cover retailer incentive programs because it includes any commercial action for the purpose or effect of promoting, either directly or indirectly, a tobacco product or the use of tobacco. Thus, the law is interpreted as prohibiting retailer incentive programs.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits all forms of tobacco advertising and promotion without exception. The definition of “advertising for tobacco and the promotion of tobacco” is broad enough to cover paid placement because it includes any commercial action for the purpose or effect of promoting, either directly or indirectly, a tobacco product or the use of tobacco. Thus, the law is interpreted as prohibiting paid placement of tobacco products in TV, film, and other media.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits all forms of tobacco advertising and promotion without exception. The definition of “advertising for tobacco and the promotion of tobacco” is broad enough to cover unpaid depiction because it includes any kind of communication, recommendation, or commercial action for the purpose or effect of promoting, either directly or indirectly, a tobacco product or the use of tobacco. Thus, the law is interpreted as prohibiting unpaid depiction of tobacco use or tobacco products in TV, film, and other media.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect. However, the law could be improved by defining “advertising for tobacco and the promotion of tobacco” to specifically include those communications, recommendations, and actions that also have the “likely effect” or promoting tobacco products or use.

The law prohibits tobacco industry sponsorship of events and activities as well as defined “corporate social responsibility” activities, which could include contributions to individuals, organizations, and arguably governments for promoting “good causes” or social responsibility. However, because the law does not cover all contributions to all individuals, organizations, or governments for any purpose, the law is interpreted to prohibit only some tobacco sponsorship, and the regulatory status code “Some Restrictions” is given.

To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should prohibit all publicity of tobacco industry sponsorship.

The law prohibits only some tobacco sponsorship but prohibits all forms of tobacco advertising and promotion without exception, as well as publicity “when, owing to … graphics, its presentation, the use of a brand, an advertising emblem or any other distinctive sign, it calls to mind tobacco or a tobacco product.” Read together, this is interpreted to prohibit publicity of permitted financial or other sponsorship or support by the tobacco industry.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

The law prohibits misleading tobacco product packaging and labeling as well as all forms of tobacco advertising and promotion without exception. Read together, this is interpreted as prohibiting all forms of misleading promotion.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.