Last updated: January 12, 2021

Key Terms

Tobacco Sponsorship

Term Defined
Definition

“Sponsorship” means undertaking activities, functions or programs, and contributing personally to activities that directly or indirectly promote or advertise the act of manufacturing, importing, selling as well as use of tobacco products.

Analysis

The definition of “sponsorship” contained in the 2014 Directive does not align with the definition of “tobacco sponsorship” contained in FCTC Art. 1(g) because it does not clearly cover contributions made to individuals or contributions with the likely effect of promoting a tobacco product or tobacco use.

A definition of "tobacco sponsorship" should be provided in accordance with the definition provided in FCTC Art. 1(g).

FCTC-Based Definition

Any form of contribution to any event, activity, or individual with the aim, effect or likely effect of promoting a tobacco product or tobacco use directly or indirectly. (FCTC Art. 1(g))

Tobacco Advertising and Promotion

Term Defined
Definition

“Promotion or advertisement” means publishing, broadcasting, exhibiting and distributing of commercial news, notice or information, tariff, picture or sign, logo, and brand image through any media that directly or indirectly promotes or advertises the act of manufacturing, importing, selling as well as use of tobacco products.

Analysis

The definition of “promotion or advertisement” contained in the 2014 Directive aligns with the definition of “tobacco advertising and promotion” contained in FCTC Art. 1(c).

FCTC-Based Definition

Any form of commercial communication, recommendation, or action with the aim, effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly. (FCTC Art. 1(c))

Tobacco Product

Term Defined
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Definition

“Tobacco products” means cigarette, quid of tobacco, cigar, pipe, sulpha and kakkad, chewing tobacco (khaini), guthkha, tobacco leaves or similar types of products prepared or manufactured for smoking or for consumption.

Analysis

The definition of “tobacco products” in the law could potentially and unintentionally fail to cover a type of tobacco product not listed in the definition. For this reason, “tobacco products” should be defined as provided in FCTC Art. 1(f) to ensure that all current and future tobacco products sold are covered.

FCTC-Based Definition

Any product entirely or partly made of the leaf tobacco as a raw material which is manufactured to be used for smoking, sucking, chewing, or snuffing. (FCTC Art. 1(f))