Last updated: February 11, 2024
Key Terms
Heated Tobacco Product
For the purpose of this review, we will be using the term “HTP” when referring to a “heated tobacco product.”
Smokeless tobacco product
“Smokeless tobacco product” means any tobacco product which does not generate smoke.
The definition of “smokeless tobacco product” is considered by regulators to encompass HTPs, including both the tobacco insert and device.
Tobacco product
“Tobacco product” means any product manufactured wholly or partly from tobacco which is intended to be smoked, sniffed, sucked or chewed.
The definition of “tobacco product” is significant in the application of advertising, promotion, and sponsorship restrictions to HTPs.
Tobacco advertisement
“Tobacco advertisement” means any writing, still or moving picture, sign, symbol or distinctive colours or other visual image or any audible message or any combination of the aforesaid that promotes or is intended to promote – (a) smoking; (b) the purchase or use of a tobacco product; (c) a trade mark registered in respect of a tobacco product or articles that include tobacco products; (d) a brand name associated with a tobacco product; (e) the name of the manufacturer of a tobacco product.
