Last updated: December 5, 2023
Penalties
Advertising and Promotion
(e.g., seizure of the product, publication of the violation/violator)
Swedish Consumer Agency
Violations of advertising provisions are punishable under the Marketing Act. Under the Marketing Act, a violator may be 1) prohibited from continuing the practice or similar practice, and/or 2) subject to a fine of an unspecified amount. In addition, a violator of TV and radio provisions may be subject to a “marketing disruption fee,” which may be no less than ten thousand kronor and no more than ten million kronor and may not exceed ten percent of the business’s annual turnover.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in that it specifies fines for violations and injunctive relief. However, to fully align, the drafters of the law should consider imposing a range of penalties, including license suspension and revocation, and corrective action.
Sponsorship
(e.g., seizure of the product, publication of the violation/violator)
Swedish Consumer Agency
Violations of sponsorship provisions are punishable under the Marketing Act. Under the Marketing Act, a violator may be 1) prohibited from continuing the practice or similar practice, and/or 2) subject to a fine of an unspecified amount.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in that it specifies fines for violations and injunctive relief. However, to fully align, the drafters of the law should consider imposing a range of penalties, including license suspension and revocation, and corrective action.
