Last updated: December 9, 2023
Key Terms
Tobacco Sponsorship
“Tobacco sponsorship” means any form of contribution to any event, activity, organization, or individual that has the aim, effect or likely effect of promoting a tobacco product or tobacco use directly or indirectly.
The law’s definition of “tobacco sponsorship” aligns with the definition of "tobacco sponsorship" provided in FCTC Art. 1(g).
Any form of contribution to any event, activity, or individual with the aim, effect or likely effect of promoting a tobacco product or tobacco use directly or indirectly. (FCTC Art. 1(g))
Tobacco Advertising and Promotion
“Tobacco advertising and promotion” means any form of commercial communication, recommendation or action with the aim, effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly.
The law’s definition of “tobacco advertising and promotion” aligns with the definition of “tobacco advertising and promotion” provided in FCTC Art. 1(c).
Any form of commercial communication, recommendation, or action with the aim, effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly. (FCTC Art. 1(c))
Tobacco Product
“Tobacco product” means any product entirely or partly made from the leaf of the tobacco as raw material which is manufactured to be used for smoking, sucking, chewing or snuffing.
The law’s definition of “tobacco product” aligns with the definition of “tobacco product” provided in FCTC Art. 1(f).
Any product entirely or partly made of the leaf tobacco as a raw material which is manufactured to be used for smoking, sucking, chewing, or snuffing. (FCTC Art. 1(f))
Brand Preference Advertising
“Brand preference advertising” means advertising that promotes a tobacco product by means of its brand characteristics.
The definition of “brand preference advertising” is significant because the law permits brand preference advertising in some circumstances.
Information Advertising
“Information advertising” means advertising that provides factual information to the consumer about— (a) a product and its characteristics; or (b) the availability or price of a product or brand of product.
The definition of “information advertising” is significant because the law permits information advertising in some circumstances.
Lifestyle Advertising
“Lifestyle advertising” means advertising that associates a product with, or evokes an emotion about, or image of, a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring.
The definition of “lifestyle advertising” is significant because the law does not extend the exceptions made for brand preference advertising and information advertising to lifestyle advertising.
