Uruguay

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. Pursuant to Art. 7, the 2008 Regulations (Art. 8) specifically prohibit advertising by electronic media. Therefore, tobacco advertising is prohibited on domestic television, radio, and other domestic broadcast media such as satellite and cable.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion on domestic broadcast media.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. Therefore, tobacco advertising is prohibited in domestic newspapers and magazines.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising in domestic newspapers and magazines.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. Pursuant to Art. 7, the 2008 Regulations (Art. 8) prohibit the “delivery of printed advertising to the street, to an address or by mail.” Therefore, tobacco advertising via domestic print media, such as pamphlets, leaflets, flyers, posters, and signs are prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. Guidelines with respect to advertising in other domestic print media such as pamphlets, leaflets, flyers, posters and signs.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. Pursuant to Art. 7, the 2008 Regulations (Art. 8) specifically prohibit advertising by electronic media. Although the law does not address the applicability of the ban to international electronic media, the law is being implemented to ban tobacco advertising in both domestic and cross-border TV and radio. As a result, the regulatory status code "Banned" is given.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to international TV and radio. For greater clarity, the law should specify that the ban on tobacco advertising and promotion applies to both domestic and cross-border TV, radio, and other broadcast media.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. Although the law makes no mention of the ban's application to international print media, the law is being implemented to ban tobacco advertising in both domestic and cross-border newspapers and magazines. As a result, the regulatory status code "Banned" is given.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to international newspapers and magazines. For greater clarity, the law should specify that the ban on tobacco advertising and promotion applies to both domestic and cross-border newspapers and magazines.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. Pursuant to Art. 7, the 2008 Regulations (Art. 8) specifically prohibit tobacco advertising via electronic media. Therefore, tobacco advertising via internet communications is banned.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising via internet communications.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. Pursuant to Art. 7, the 2008 Regulations (Art. 8) prohibit the “delivery of printed advertising to the street, to an address or by mail” and “aerial advertising via balloons or airplanes, among others.” The 2008 Regulations clearly state that the list of prohibited advertising practices “is not exhaustive.” Therefore, tobacco advertising via outdoor advertising, such as billboards and posters, is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to outdoor advertising.

Article 7 of Law No. 18.256, as amended by Law No. 19.244, broadly bans all forms of tobacco advertising, promotion and sponsorship, which is interpreted as including advertising and promotion at points of sale. Only a written list of tobacco products and their prices is permitted.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to point of sale advertising and promotion.

Article 7 of the Law No. 18.256, as amended by Law No. 19.244, broadly bans all forms of tobacco advertising, promotion and sponsorship. In addition, Art. 7 specifically prohibits “the display of tobacco products, tobacco derivatives or accessories for smoking in display stands or any other kind of shelving located in places where tobacco products are sold.” Only a written list of tobacco products and their prices is permitted.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to point of sale product display.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. Pursuant to Art. 7, the 2008 Regulations (Art. 8) prohibit the “delivery of printed advertising to the street, to an address or by mail.”

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to conventional mail.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. Pursuant to Art. 7, the 2008 Regulations (Art. 8) prohibit “advertising by SMS or any electronic medium.” Therefore, tobacco advertising and promotion by telephone and cellular phone is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to telephone and cellular phone.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. Article 8 of the 2008 Regulations provides a list of advertising and promotional activities that are prohibited, but clearly states that “this enumeration is not exhaustive.” Although brand marking is not on the non-exhaustive list, brand marking falls within the definition of “advertising and promotion” in Art. 7 of the 2008 Regulations. Therefore, the law is interpreted as prohibiting brand marking.

For clarity of interpretation, it would be useful to include brand marking in the list of prohibited activities.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to brand marking.

The law specifically prohibits the free distribution of tobacco products.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines, and meets FCTC Art. 16 with respect to the free distribution of tobacco products.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. Pursuant to Art. 7, the 2008 Regulations (Art. 8) prohibit direct and indirect incentives that promote the purchase of a tobacco product, such as promotional discounts, gifts, and prizes.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to promotional discounts, gifts, prizes, and rewards to consumers in conjunction with a tobacco product purchase.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. Article 8 of the 2008 Regulations provides a list of advertising and promotional activities that are prohibited, but clearly states that “this enumeration is not exhaustive.” Although “competitions associated with tobacco products” is not on the non-exhaustive list, this type of promotional activity falls within the definition of “advertising and promotion” in Art. 7 of the 2008 Regulations. Therefore, the law is interpreted as prohibiting competitions associated with tobacco products.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to competitions associated with tobacco products.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. Pursuant to Art. 7, the 2008 Regulations (Art. 8) prohibit direct targeting of individuals by SMS, any electronic media, or by mail. In addition, Art. 8 of the regulations clearly states that the list of prohibitions “is not exhaustive.” Therefore, the law is interpreted as prohibiting direct person-to-person marketing.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to direct marketing.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. In addition, Art. 7 specifically prohibits the “use of logos or brands or brand elements of tobacco products in products other than tobacco.”

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to brand stretching.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. In addition, Art. 7 specifically prohibits the “use of brands or logos of products other than tobacco in tobacco products.”

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to reverse brand stretching.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. In addition, Art. 7, the law specifically prohibits “the preparation or sale of foods, candies, toys or other objects having the shape of tobacco products.”

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. In addition, Art. 7, the law specifically prohibits “the preparation or sale of foods, candies, toys or other objects having the shape of tobacco products.”

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in this respect.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. Pursuant to Art. 7, the 2008 Regulations (Art. 8) prohibit “the use of direct or indirect incentives that promote the purchase of tobacco products by the public . . . .” Therefore, retailer incentive programs are prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to retailer incentive programs.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship. In addition, Art. 7 specifically prohibits the “placement of brands, logos or brand elements of tobacco products in games, video game or computer games.”

Article 8 of the 2008 Regulations provides a list of advertising and promotional activities that are prohibited, but clearly states that “this enumeration is not exhaustive.” Although “paid placement of tobacco products” is not on the non-exhaustive list, this type of promotional activity falls within the definition of “advertising and promotion” in Art. 7 of the 2008 Regulations. Therefore, the law is interpreted as prohibiting all paid placement of tobacco products in TV, film and other media.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to paid placement of tobacco products.

The law prohibits all forms of tobacco advertising, promotion and sponsorship, but does not specifically address unpaid depiction of tobacco use or tobacco products. However, given the broad definition of “advertising and promotion,” the law is interpreted as prohibiting unpaid depiction under the law’s broad ban of all forms of tobacco advertising and promotion.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to unpaid depiction.

Article 7 of the law prohibits all forms of tobacco advertising, promotion and sponsorship, and specifically prohibits “national or international sponsorship by the tobacco industry of cultural and athletic activities, or activities of any other kind, or of the participants therein.” “Sponsorship” is defined as any form of contribution to any act, activity, individual or public or private institution with the goal, effect, or possible effect of directly or indirectly promoting a tobacco product or the use of tobacco.”

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to financial contributions to promote tobacco products or tobacco use.

All contributions by the tobacco industry are prohibited. Therefore, there can be no publicity of such sponsorship.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to publicity of tobacco sponsorship.

Article 7 of the law broadly bans all forms of tobacco advertising, promotion and sponsorship; therefore, promotion by means that are false, misleading, or deceptive is accordingly banned. Further, the law and regulations specifically prohibit the use on tobacco packages of misleading terms, descriptors, brand names, figurative symbols, or other signs that create a false impression.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with regard to means of promotion that are false, misleading, or deceptive.