Last updated: October 4, 2019
Regulated Forms of Advertising, Promotion and Sponsorship
Domestic TV and radio (including all broadcast media such as satellite and cable)
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Further, the ministerial order specifically prohibits the dissemination of advertising in audiovisual and communication media and press outlets. This is interpreted as prohibiting tobacco advertising on domestic TV and radio.
The law aligns FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising on domestic TV and radio.
Domestic newspapers and magazines
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Further, the ministerial order specifically prohibits the dissemination of advertising in “written” and “communication” media. This is interpreted as prohibiting tobacco advertising in domestic newspapers and magazines.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising in domestic newspapers and magazines.
Other domestic print media, such as pamphlets, leaflets, flyers, posters, signs (not including print advertising at the point of sale)
Other domestic print media, such as pamphlets, leaflet, flyers, posters, signs (not including print advertising at the point of sale)
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Further, the ministerial order specifically prohibits the dissemination of advertising through signs; banners; umbrellas; distributed printouts; illuminated signs; writing and images on vehicles and any other machines and on walls; “written” media; and “communication” media. This is interpreted as prohibiting tobacco advertising through domestic print media such as pamphlets, leaflets, flyers, posters, and signs.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising in domestic print media.
International TV and radio (including all broadcast media such as satellite and cable)
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Further, the ministerial order specifically prohibits the dissemination of advertising in audiovisual and communication media and press outlets. In addition, the law specifically prohibits any cross-border advertising. Therefore, tobacco advertising on international TV and radio is prohibited.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with regard to international TV and radio.
International newspapers and magazines
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Further, the ministerial order specifically prohibits the dissemination of advertising in “written” and “communication” media. In addition, the law specifically prohibits any cross-border advertising. Therefore, tobacco advertising in international newspapers and magazines is prohibited.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with regard to international newspapers and magazines.
Internet communications
Internet communications (not sales)
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Further, the ministerial order specifically prohibits the dissemination of advertising in audiovisual and communication media and press outlets. This is interpreted as including internet communications.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to internet communications.
Outdoor advertising (e.g., billboards, posters)
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Further, the ministerial order specifically prohibits the dissemination of advertising through signs; banners; distributed printouts; illuminated signs; writing and images on vehicles and any other machines and on walls; “written” media; and “communication” media. This is interpreted as prohibiting outdoor advertising.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to outdoor tobacco advertising.
Point of sale advertising/promotion
Point of sale advertising/promotion (other than product displays)
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Further, the ministerial order specifically prohibits the promotion of tobacco products at points of sale. Therefore, point of sale advertising and promotion is banned.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to point of sale tobacco advertising and promotion.
Point of sale product display
The law does not specifically address point of sale product display. Therefore, the law is interpreted as allowing tobacco product display at the point of sale.
To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should prohibit tobacco product display at the point of sale.
Conventional mail
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Further, the ministerial order specifically prohibits the dissemination of advertising through distributed printouts and “written” media, which would include any advertisement material sent via conventional mail. Because tobacco advertising by conventional mail necessarily involves written/printed materials, tobacco advertising by conventional mail is prohibited.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising sent by conventional mail.
Telephone and cellular phone
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Further, the ministerial order specifically prohibits the dissemination of advertising in audiovisual and communication media. This is interpreted as including telephone and cellular phone.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion through telephone and cellular phone is prohibited.
Brand marking on physical structures
Distinctive words, designs, images, logos, sounds, or colors to promote tobacco products in entertainment venues, retail outlets, on vehicles and equipment, or other physical structures (brand marking on physical structures, other than on tobacco product packaging and labeling and print material)
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. The ministerial order defines “indirect advertising” to include any graphic design or presentation or the use of a brand or advertising symbol or any other distinctive sign. Further, the ministerial order specifically prohibits the dissemination of advertising through signs; banners; umbrellas; distributed printouts; illuminated signs; writing and images on vehicles and any other machines and on walls; “written” media; and “communication” media. Together, these provisions are interpreted as prohibiting the promotion of tobacco products by brand marking.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising in brand marking.
Free distribution of tobacco products
The ministerial order specifically prohibits the free distribution of tobacco products.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines and meets FCTC Art. 16 (sales to and by minors) with respect to free distribution of tobacco products.
Promotions with a tobacco product purchase
Promotional discounts, gifts, prizes, rewards to consumers in conjunction with a tobacco product purchase (e.g., buy one pack, get one free or, key chains, t-shirts, coupons, points)
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Further, the ministerial order specifically prohibits providing any type of consideration for the purchase of a tobacco product, including discounts; gifts; bonuses; prizes; or eligibility to participate in a drawing, lottery or contest.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to promotional discounts, gifts, prizes and rewards to consumers.
Competitions associated with tobacco products
Competitions associated with tobacco products or brand names, whether requiring the purchase of a tobacco product or not
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Further, the ministerial order specifically prohibits offering or giving the right to participate in a contest in exchange for the purchase of a tobacco product. Although the law does not directly address competitions associated with tobacco products or brand names that do not require the purchase of a tobacco product, the law is interpreted as prohibiting such competitions under the general prohibition on tobacco advertising and promotion. Therefore, the regulatory status code "Banned" is given.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to competitions associated with tobacco products.
Direct person to person targeting of individuals
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Further, the ministerial order specifically prohibits the promotion of products through any communication media. This is interpreted broadly to prohibit direct person-to-person targeting of individuals.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to direct person-to-person targeting of individuals.
Brand stretching/trademark diversification
Non-tobacco products or services using tobacco brand names or carrying a brand logo or other brand indicia (brand stretching)
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Further, the ministerial order specifically prohibits brand stretching.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to brand stretching.
Reverse brand stretching or brand sharing
Tobacco products or services using non-tobacco brand names (reverse brand stretching or brand sharing)
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Further, the ministerial order specifically prohibits brand sharing.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to brand sharing.
Toys that resemble tobacco products
The ministerial order specifically prohibits the sale of toys that resemble a tobacco product.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to toys that resemble tobacco products.
Candy that resembles tobacco products
The ministerial order specifically prohibits the sale of candy that resembles a tobacco product.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to candy that resembles tobacco products.
Retailer incentive programs
Retailer incentive programs (e.g., rewards to retailers for achieving certain sales volume, enhanced displays, etc.) or other payments to encourage them to sell tobacco products
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. However, the law does not specifically address retailer incentive programs. The regulatory status code "Uncertain" accordingly has been given for this category as it is unclear whether the law prohibits tobacco advertising and promotion via retailer incentive programs.
To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should make clear that tobacco advertising and promotion via retailer incentive programs is prohibited. The law further should define the term "tobacco advertising and promotion" in accordance with FCTC Art. 1(c).
Paid placement of tobacco products in TV, film or other media
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Paid placement falls within the definition of “indirect advertising” as it is a communication and a commercial contribution for the purpose of promoting tobacco products. Further, the order specifically prohibits the dissemination of advertising in audiovisual and communication media. Because paid placement occurs through such media and is captured under the definition of “indirect advertising,” these provisions are interpreted as prohibiting the paid placement of tobacco products in TV, film, or other media.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to paid placement of tobacco products in media. However, to clarify the scope of the ban on tobacco advertising and promotion and to aid in enforcement, the law should contain a definition of "tobacco advertising and promotion" in accordance with the definition provided in the FCTC.
Unpaid depiction of tobacco use or tobacco products in media that does not serve a legitimate purpose
Unpaid depiction of tobacco use or tobacco products in TV, film or other media that is not legitimate journalistic, artistic, or academic expression or legitimate social or political commentary
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. Unpaid depiction falls within the definition of “indirect advertising” as it is a communication for tobacco. Further, the order specifically prohibits the dissemination of advertising in audiovisual and communication media. Because unpaid depiction occurs through such media and is captured under the definition of “indirect advertising,” these provisions are interpreted as prohibiting tobacco advertising and promotion via unpaid depiction of tobacco use or tobacco products in media that do not serve a legitimate purpose.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to unpaid depiction of tobacco use or tobacco products in media. The law further should define the term "tobacco advertising and promotion" in accordance with FCTC Art. 1(c).
Tobacco industry sponsorship of events, activities, individuals, organizations or governments
Financial or other sponsorship or support by the tobacco industry to events, activities, individuals or groups (e.g., groups involved in sports, the arts, politics, charitable or welfare, or other activities, or youth smoking prevention programs)
The law and implementing ministerial order broadly prohibit tobacco advertising, promotion, and sponsorship. The definition of “promotion and advertising of tobacco, tobacco products and derived products” is defined in accordance with the FCTC definition of "tobacco sponsorship."
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco industry sponsorship of events, activities, individuals, organizations, or governments.
Publicity of financial or other sponsorship or support by the tobacco industry if tobacco sponsorship is not banned
All contributions by the tobacco industry are prohibited. Therefore, there can be no publicity of such sponsorship.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to publicity of tobacco sponsorship.
Promotion by any means that are false, misleading or deceptive
Promotion by any means that are false, misleading or deceptive or likely to create an erroneous impression about a product's characteristics, health effects, hazards or emissions (covering any term, descriptor, trademark, emblem, marketing image, logo, color and figurative, or any other indicia)
The law prohibits all forms of tobacco advertising, promotion and sponsorship; therefore, there can be no false or misleading advertising and promotion.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to misleading promotion.