Location and Size of Warnings / Messages on Unit Packaging
60% of Front, 60% of Back, Side(s)
Rotation
Required
Number of Warnings / Messages Authorized to Be Displayed at Any Given Time
6
Length of Rotation Period
Specified
- 1 year
Analysis
Combined text and pictorial health warnings must cover the bottom 60% of both principal display areas. The six warnings must be printed in a rotating manner so that they are distributed equally across brands and brand families.
The law also requires that qualitative health information on toxic constituents and emissions occupy 70% of one side panel of tobacco product packages.
For packages that do not have two principal panels and side panels, or whose panels have different formats or display types, the health warnings must be displayed on 60% of its principal and most visible panel(s), directly on the surface of any material.
If there are no side panels for the health information, the health information statement must be printed next to the health warning in a sufficiently visible and distinctive manner.
The health warnings align with FCTC Art. 11 and the FCTC Art. 11 Guidelines because they contain text and pictures, are 60% in size, and contain rotation standards.
Location and Size of Warnings / Messages on Unit Packaging
60% of Front, 60% of Back, Side(s)
Rotation
Required
Number of Warnings / Messages Authorized to Be Displayed at Any Given Time
6
Length of Rotation Period
Specified
- 1 year
Analysis
Combined text and pictorial health warnings must cover the bottom 60% of both principal display areas. The six warnings must be printed in a rotating manner so that they are distributed equally across brands and brand families.
The law also requires that qualitative health information on toxic constituents and emissions occupy 70% of one side panel of tobacco product packages.
For packages that do not have two principal panels and side panels, or whose panels have different formats or display types, the health warnings must be displayed on 60% of its principal and most visible panel(s), directly on the surface of any material.
If there are no side panels for the health information, the health information statement must be printed next to the health warning in a sufficiently visible and distinctive manner.
The health warnings align with FCTC Art. 11 and the FCTC Art. 11 Guidelines because they contain text and pictures, are 60% in size, and contain rotation standards.
