Finland

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. Therefore, all tobacco advertising on domestic TV and radio is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion on domestic TV and radio.

The law prohibits all direct and indirect tobacco advertising and promotion, except for marketing in some cross-border publications. Therefore, all tobacco advertising in domestic newspapers and magazines is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion in domestic newspapers and magazines.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. Therefore, all tobacco advertising in other domestic print media is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion in other domestic print media.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications.. However, the law does not explicitly address advertising on international TV and radio. Therefore, the regulatory status code "Uncertain" is given.

To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should make clear that tobacco advertising and promotion on international (cross-border) TV and radio is prohibited.

While the law generally prohibits direct and indirect tobacco advertising, it provides an exception for “marketing in publications which are printed and published outside the EU and are not principally intended for the EU market and whose main purpose is not the marketing of a tobacco product, tobacco substitute, smoking accessory, tobacco imitation, electronic cigarette or nicotine-containing liquid.” Because some international magazines and newspapers are exempt from the ban, the regulatory status code “Some Restrictions” is given.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion in international (cross-border) newspapers and magazines. However, to fully align, the law should contain provisions to ban tobacco advertising in all international newspapers and magazines, regardless of the country of origin and principal target market.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. Therefore, all tobacco advertising on the internet is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion through internet communications.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. Therefore, all outdoor tobacco advertising is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to outdoor tobacco advertising.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. Therefore, all tobacco advertising at the point of sale is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to point-of-sale tobacco advertising and promotion.

The law prohibits point of sale product display. However, there are exceptions for sales outlets which almost exclusively sell tobacco and have a separate entrance, as well as for vessels engaged in international maritime transport. As a result of these exceptions, the regulatory status code “Some Restrictions” is given.

To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should prohibit all point-of-sale product display.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. Therefore, all tobacco advertising through conventional mail is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion through conventional mail.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. Therefore, all tobacco advertising via telephone and cellular phone is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion through telephone and cellular phone.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. The definition of “indirect advertising” (the promotion of a product through the advertising of other commodities by exploiting the established symbol of a product or an altered but identifiable version thereof or by otherwise creating an impression of a particular product) encompasses brand marking on physical structures.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to brand marking on physical structures.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. This is interpreted to include a ban on the free distribution of tobacco products.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines and meets FCTC Art. 16 with respect to the free distribution of tobacco products.

The law prohibits any rebates on the price of tobacco products based on the purchase of the mentioned products or other consumer goods and services. This is in addition to the ban on all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to promotions with a tobacco product purchase.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. Therefore, competitions associated with tobacco products are prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to competitions associated with tobacco products.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. Therefore, direct person-to-person targeting of individuals is prohibited.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion through direct person-to-person targeting.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. The definition of “indirect advertising” (the promotion of a product through the advertising of other commodities by exploiting the established symbol of a product or an altered but identifiable version thereof or by otherwise creating an impression of a particular product) encompasses brand stretching.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to brand stretching.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. The definition of “indirect advertising” (the promotion of a product through the advertising of other commodities by exploiting the established symbol of a product or an altered but identifiable version thereof or by otherwise creating an impression of a particular product) encompasses reverse brand stretching.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to reverse brand stretching.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. The definition of “indirect advertising” (the promotion of a product through the advertising of other commodities by exploiting the established symbol of a product or an altered but identifiable version thereof or by otherwise creating an impression of a particular product) encompasses toys that resemble tobacco products.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to toys that resemble tobacco products.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. The definition of “indirect advertising” (the promotion of a product through the advertising of other commodities by exploiting the established symbol of a product or an altered but identifiable version thereof or by otherwise creating an impression of a particular product) encompasses candy that resembles tobacco products.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to candy that resembles tobacco products.

The law prohibits all tobacco sponsorship. The definition of “tobacco sponsorship” (any form of public or private support to an event, activity or individual with the aim or direct or indirect effect of promoting the sales of a tobacco product…) encompasses retailer incentive programs.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to retailer incentive programs.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. This is interpreted as covering the paid placement of tobacco products.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to paid placement of tobacco products in TV, film, and other media.

The law prohibits all direct and indirect tobacco advertising and promotion except for marketing in some cross-border publications. However, the unpaid depiction of tobacco use or tobacco products does not appear to fall within the definition of “indirect advertising.” Therefore, the law is interpreted as permitting unpaid depiction.

To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should explicitly prohibit all unpaid depiction of tobacco use and tobacco products in TV, film, and other media.

The law prohibits the “marketing” of tobacco products, the definition of which specifically includes tobacco sponsorship.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco industry sponsorship of events, activities, individuals, organizations, and governments.

The law prohibits all tobacco industry sponsorship. Therefore, there can be no publicity of such sponsorship.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to publicity of tobacco sponsorship.

The law prohibits all direct and indirect tobacco advertising and promotion except marketing in some cross-border publications. The law also prohibits any packaging and labeling that promotes the product or encourages its consumption by creating an erroneous impression about its characteristics, health effects, risks, or emissions, or suggests that the product is less harmful than others or aims to reduce the effect of some harmful components of smoke.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to the promotion of tobacco products by false, misleading, or deceptive means.