Last updated: June 5, 2024

Penalties

Activities / Violations
Entities That Can Be Held Responsible
Sanction(s)

Advertising and Promotion

Any person who violates advertising and promotion provisions
Fine, Jail, Warning, Other

(e.g., seizure of the product, publication of the violation/violator)

Enforcement Agency

Local health authority boards

State Alcohol and Tobacco Company of Iceland (ATVR)

Analysis

In the case of violations, the local health board may apply the same measures as are stated in Art. 27 of the Health and Pollution Control Act No. 7/1998.

In addition, ATVR may impose fines on natural persons in the range of ISK 10,000–10,000,000 and on legal persons in the range of ISK 25,000–25,000,000. Violators may also be subject to up to two years in prison. Profits, direct or indirect, resulting from violations may be confiscated by a court order.

Further, if an individual or entity fails to comply with corrective instructions from ATVR, ATVR may impose per diem fines on it until the situation is rectified. The fines may amount to as much as ISK 500,000 per day.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in that it imposes a range of penalties and increased fines for repeat offenses.

Sponsorship

Any person who violates sponsorship provisions
Fine, Jail, Warning, Other

(e.g., seizure of the product, publication of the violation/violator)

Enforcement Agency

Local health authority boards

State Alcohol and Tobacco Company of Iceland (ATVR)

Analysis

In the case of violations, the local health board may apply the same measures as are stated in Art. 27 of the Health and Pollution Control Act No. 7/1998.

In addition, ATVR may impose fines on natural persons in the range of ISK 10,000–10,000,000 and on legal persons in the range of ISK 25,000–25,000,000. Violators may also be subject to up to two years in prison. Profits, direct or indirect, resulting from violations may be confiscated by a court order.

Further, if an individual or entity fails to comply with corrective instructions from ATVR, ATVR may impose per diem fines on it until the situation is rectified. The fines may amount to as much as ISK 500,000 per day.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines in that it imposes a range of penalties and increased fines for repeat offenses.