Analysis
Health warnings are required to be displayed on at least 30% of the front of the pack, 100% of the back of the pack, and 100% of one pack side. The image and a short message are to appear on the front. A longer text-only message that includes a descriptive statement about constituents and the quitline phone number is to be displayed on the back. The side warning is a short statement related to the health warning on the front and back of the pack. The warnings must be rotated so as to appear on an equal number of retail packages for each brand.
The most recent agreement includes three sets of warnings:
- four warnings to be displayed over a six-month period (March 1, 2023 to August 31, 2023);
- four warnings to be displayed over a six-month period (September 1, 2023 to February 29, 2024);
- four warnings to be displayed over a six-month period (March 1, 2023 to August 31, 2024).
A mathematical formula for the size of the warning is provided in the Regulation of the General Law on Tobacco Control and subsequent agreements for packs with no clear front and back.
The law meets FCTC Art. 11 with respect to requiring a minimum size of 30% of the principal display areas and required rotation. To align with the FCTC Art. 11 Guidelines, the warning should occupy 50% or more of each principal display area. Moreover, each warning on the two principal display areas (i.e., front and back) should be composed of text and pictures.
