Analysis
A pictorial health warning must occupy 50% of both principal display areas (PDAs) (front and back), on the lower portion of the PDA. Of this area, 40% is comprised of the text warning, written in bold Arial font, with letter size equal to the letter size of the product identification. Sixty percent of the area is comprised of the picture or pictogram, using separation of colors technique.
The current round of health warnings includes five warnings for rotation from December 1, 2023 until November 30, 2024.
“SMOKING CAN CAUSE DEATH” must appear on one lateral side of the package in bold Arial font, with letter size equal to the letter size of the product identification.
The law meets FCTC Art. 11 with respect to size, location, and rotation. However, to align with FCTC Art. 11 and the FCTC Art. 11 Guidelines, health warnings specific to smokeless tobacco products should be required on tobacco products used for chewing, sucking, or snuffing.
