Last updated: March 6, 2020
Key Terms
Tobacco Sponsorship
Sponsorship: any kind of sponsorship or public or private contribution is prohibited, notably on the part of companies engaging in the manufacture, distribution or sale of tobacco products, intended for an event, an activity, an individual, an audiovisual work, a radio or television program, that has the effect or likely effect of directly or indirectly promoting a tobacco product or tobacco consumption.
The description of tobacco sponsorship in the law aligns with the FCTC Art. 1(g) definition of “tobacco sponsorship.”
Any form of contribution to any event, activity, or individual with the aim, effect or likely effect of promoting a tobacco product or tobacco use directly or indirectly. (FCTC Art. 1(g))
Tobacco Advertising and Promotion
Advertising for tobacco: any kind of communication made by public or private entities, in the context of a commercial, industrial, artisanal or liberal professional activity, for the direct or indirect purpose of promoting a tobacco product or its consumption.
The law’s definition of “advertising for tobacco” covers only communications with the aim of promoting tobacco products or their use. To fully align with the FCTC Art. 1(c) definition of “tobacco advertising and promotion,” the definition should also include recommendations or actions with the aim, effect, or likely effect of promoting tobacco products or their use. Nonetheless, the effect of the law may be complete because it prohibits “all forms of advertising and promotion of tobacco.”
Any form of commercial communication, recommendation, or action with the aim, effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly. (FCTC Art. 1(c))
Tobacco Product
Tobacco products: all products completely or partially made from tobacco leaf as a raw material, whether it is genetically modified or not, that are intended to be smoked, sucked, chewed or sniffed.
The law’s definition aligns with the definition of “tobacco product” in FCTC Art. 1(f).
Any product entirely or partly made of the leaf tobacco as a raw material which is manufactured to be used for smoking, sucking, chewing, or snuffing. (FCTC Art. 1(f))
