Location and Size of Warnings / Messages on Unit Packaging
65% of Front, 65% of Back
Rotation
Required
Number of Warnings / Messages Authorized to Be Displayed at Any Given Time
4
Length of Rotation Period
Specified
- 24 months
Analysis
Under the Tobacco Control Act of 2015 (implementing regulations issued in 2019), pictorial health warnings are required to cover 65% of each principal display area of tobacco product packaging. The picture portion of the warning shall occupy 80% of the space set aside for the warnings, with the text portion occupying the remaining 20%. Four warnings have been issued and are required to be rotated equally within each batch of a tobacco product brand over a 24-month period.
The law aligns with FCTC Art. 11 and the FCTC Art. 11 Guidelines with respect to size, location, rotation, and content.
