Last updated: August 10, 2022
Regulated Forms of Advertising, Promotion and Sponsorship
Domestic TV and radio (including all broadcast media such as satellite and cable)
The law prohibits direct and indirect advertising and promotion of tobacco products, including via domestic TV and radio.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion on domestic TV and radio.
Domestic newspapers and magazines
The law prohibits direct and indirect advertising and promotion of tobacco products, including in domestic newspapers and magazines.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion in domestic newspapers and magazines.
Other domestic print media, such as pamphlets, leaflets, flyers, posters, signs (not including print advertising at the point of sale)
Other domestic print media, such as pamphlets, leaflet, flyers, posters, signs (not including print advertising at the point of sale)
The law prohibits direct and indirect advertising and promotion of tobacco products, including via other domestic print media such as pamphlets, leaflets, flyers, posters, signs.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion in other domestic print media
International TV and radio (including all broadcast media such as satellite and cable)
The law prohibits direct and indirect advertising and promotion of tobacco products. However, there is no explicit ban on tobacco advertising via international or cross-border TV or radio. Therefore, the regulatory status code “Uncertain” is given.
To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should expressly prohibit tobacco advertising and promotion via international or cross-border TV.
International newspapers and magazines
The law prohibits direct and indirect advertising and promotion of tobacco products. However, there is no explicit ban on tobacco advertising via international or cross-border newspapers or other print media. Therefore, the regulatory status code “Uncertain” is given.
To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should expressly prohibit tobacco advertising and promotion via international or cross-border print media.
Internet communications
Internet communications (not sales)
The law prohibits direct and indirect advertising and promotion of tobacco products, including via internet communications.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion in internet communications.
Outdoor advertising (e.g., billboards, posters)
The law prohibits direct and indirect advertising and promotion of tobacco products, including outdoor advertising.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to outdoor advertising.
Point of sale advertising/promotion
Point of sale advertising/promotion (other than product displays)
The law prohibits direct and indirect advertising and promotion of tobacco products, including at point of sale.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion at point of sale.
Point of sale product display
The law prohibits direct and indirect advertising and promotion of tobacco products. However, the law does not address specifically point of sale product display. Therefore, the law is interpreted as allowing tobacco product display at point of sale.
To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should prohibit tobacco product display at point of sale.
Conventional mail
The law prohibits direct and indirect advertising and promotion of tobacco products, including via conventional mail.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising through conventional mail.
Telephone and cellular phone
The law prohibits direct and indirect advertising and promotion of tobacco products, including via telephone and cellular phone.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising through telephone and cellular phone.
Brand marking on physical structures
Distinctive words, designs, images, logos, sounds, or colors to promote tobacco products in entertainment venues, retail outlets, on vehicles and equipment, or other physical structures (brand marking on physical structures, other than on tobacco product packaging and labeling and print material)
The law prohibits direct and indirect advertising and promotion of tobacco products. This is interpreted as including advertising through brand marking.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to brand marking on physical structures.
Free distribution of tobacco products
The law prohibits the free distribution of tobacco products, including as gifts or donations.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines, and meets FCTC Art. 16 with respect to free distribution of tobacco products.
Promotions with a tobacco product purchase
Promotional discounts, gifts, prizes, rewards to consumers in conjunction with a tobacco product purchase (e.g., buy one pack, get one free or, key chains, t-shirts, coupons, points)
The law specifically prohibits providing other commodities as gifts and the application of discounts, including coupons, with the purchase of tobacco products.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to promotion with a tobacco product purchase.
Competitions associated with tobacco products
Competitions associated with tobacco products or brand names, whether requiring the purchase of a tobacco product or not
The law prohibits direct and indirect advertising and promotion of tobacco products. The law specifically prohibits events, including lotteries, competitions and games, where tobacco products are awarded as prizes.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines, regarding competitions associated with tobacco products.
Direct person to person targeting of individuals
The law prohibits direct and indirect advertising and promotion of tobacco products, including through direct person-to-person targeting of individuals.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco advertising and promotion through direct person-to-person targeting.
Brand stretching/trademark diversification
Non-tobacco products or services using tobacco brand names or carrying a brand logo or other brand indicia (brand stretching)
The law prohibits direct and indirect advertising and promotion of tobacco products. This is interpreted as including brand stretching/trademark diversification.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to brand stretching.
Reverse brand stretching or brand sharing
Tobacco products or services using non-tobacco brand names (reverse brand stretching or brand sharing)
The law prohibits direct and indirect advertising and promotion of tobacco products. This is interpreted as including reverse brand stretching.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to reverse brand stretching.
Toys that resemble tobacco products
The law prohibits direct and indirect advertising and promotion of tobacco products. This is interpreted as including toys that resemble tobacco products.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to toys that resemble tobacco products.
Candy that resembles tobacco products
The law prohibits direct and indirect advertising and promotion of tobacco products. This is interpreted as including candy that resembles tobacco products.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to candy that resembles tobacco products.
Retailer incentive programs
Retailer incentive programs (e.g., rewards to retailers for achieving certain sales volume, enhanced displays, etc.) or other payments to encourage them to sell tobacco products
The law prohibits direct and indirect advertising and promotion of tobacco products. This is interpreted as including retailer incentive programs.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to retailer incentives.
Paid placement of tobacco products in TV, film or other media
The law prohibits direct and indirect advertising and promotion of tobacco products. In addition, the law prohibits the demonstration of tobacco products and tobacco use in television and video films, theater performances, radio, television, cinema, and other media. Therefore, there can be no paid placement of tobacco products in TV, film, or other media.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to paid placement of tobacco products in TV, film or other media.
Unpaid depiction of tobacco use or tobacco products in media that does not serve a legitimate purpose
Unpaid depiction of tobacco use or tobacco products in TV, film or other media that is not legitimate journalistic, artistic, or academic expression or legitimate social or political commentary
The law prohibits the demonstration of tobacco products and tobacco use in television, film, and other media, which is interpreted to cover unpaid placement of tobacco products.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to unpaid placement of tobacco products in TV, film or other media.
Tobacco industry sponsorship of events, activities, individuals, organizations or governments
Financial or other sponsorship or support by the tobacco industry to events, activities, individuals or groups (e.g., groups involved in sports, the arts, politics, charitable or welfare, or other activities, or youth smoking prevention programs)
The law prohibits direct and indirect sponsorship of tobacco products. The law specifically prohibits persons engaged in the production or sale of tobacco or tobacco products from being sponsors. Therefore, the regulatory status code “Banned” is given.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to tobacco industry sponsorship.
Publicity of financial or other sponsorship or support by the tobacco industry if tobacco sponsorship is not banned
The law prohibits direct and indirect sponsorship of tobacco products. The law specifically prohibits persons engaged in the production or sale of tobacco or tobacco products from being sponsors. Therefore, there can be no publicity of such sponsorship.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to publicity of financial or other sponsorship or support by the tobacco industry.
Promotion by any means that are false, misleading or deceptive
Promotion by any means that are false, misleading or deceptive or likely to create an erroneous impression about a product's characteristics, health effects, hazards or emissions (covering any term, descriptor, trademark, emblem, marketing image, logo, color and figurative, or any other indicia)
The law prohibits all forms of tobacco advertising and promotion. Consequently, all forms of misleading promotion are likewise prohibited. Therefore, the regulatory status code "Banned" is given.
The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to promotion of tobacco products by means that are false, misleading or deceptive.
