Last updated: January 24, 2022

Health Warnings/Messages Features

Type of product: Smoked Tobacco Products
Type of Warnings / Messages Required
Pictures (Photos), Text Warnings/Messages
Location and Size of Warnings / Messages on Unit Packaging
40% of Front, 40% of Back
Rotation
Required
Number of Warnings / Messages Authorized to Be Displayed at Any Given Time
9(f)/4(b)
Length of Rotation Period
Specified - 180 days
Analysis

The law and implementing regulations specify that rotating picture health warnings are required to cover at least 30% of the front and back surfaces of all tobacco product packaging.

Pursuant to Standard Specification No. 546 (IQS 546/2018), cigarette packs and cartons must display a text-only health warning on 40% of the front panel and a combined picture and text health warning on 40% of the back panel. The standard includes nine text-only warnings and four combined warnings, with the combined warnings being used simultaneously for a period of three years. Although the standard is silent about rotation of the text-only warnings, the law requires the health warnings to be changed every 180 days.

The law meets FCTC Art. 11 in that the required health warnings must occupy at least 30% of the front and back of the package. However, to more fully align with FCTC Art. 11 and the FCTC Art. 11 Guidelines, the law should require combined picture and text warnings that occupy at least 50% of the front and back of the package.

Type of product: Smokeless Tobacco Products
Type of Warnings / Messages Required
Pictures (Photos), Text Warnings/Messages
Location and Size of Warnings / Messages on Unit Packaging
30% of Front, 30% of Back
Rotation
Required
Number of Warnings / Messages Authorized to Be Displayed at Any Given Time
Uncertain
Length of Rotation Period
Specified - 180 days
Analysis

The law and implementing regulations specify that rotating picture health warnings are required to cover at least 30% of the front and back surfaces of all tobacco product packaging.

Note: We do not have access to the regulations prescribing the health warnings for smokeless tobacco products and, therefore, are unable to comment on how many warnings are currently authorized, the content of those warnings, and whether rotation has been implemented as required. Standard Specification No. 546 (IQS 546/2018) contains health warnings required on cigarette packs and cartons.

The law meets FCTC Art. 11 in that the required health warnings must occupy at least 30% of the front and back of the package. However, to more fully align with FCTC Art. 11 and the FCTC Art. 11 Guidelines, the law should preferably require picture and text warnings that occupy at least 50% of the front and back of the package.