Last updated: September 11, 2023
Key Terms
Tobacco Sponsorship
Tobacco sponsorship: any form of contribution to any act, activity or individual for the purpose, effect or possible effect of directly or indirectly promoting a tobacco product or tobacco use.
The definition of “tobacco sponsorship” contained in the law aligns with the definition of “tobacco sponsorship” contained in FCTC Art. 1(g).
Any form of contribution to any event, activity, or individual with the aim, effect or likely effect of promoting a tobacco product or tobacco use directly or indirectly. (FCTC Art. 1(g))
Tobacco Advertising and Promotion
Advertising and promotion of cigarettes and other tobacco products: any form of communication, recommendation or commercial action for the purpose, effect or possible effect of directly or indirectly promoting cigarettes, a tobacco product or the use of tobacco.
The definition of “advertising and promotion of cigarettes and other tobacco products” contained in the law aligns with the definition of “tobacco advertising and promotion” contained in FCTC Art. 1(c).
Any form of commercial communication, recommendation, or action with the aim, effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly. (FCTC Art. 1(c))
Tobacco Product
Tobacco products: covers products prepared in whole or in part using tobacco leaves as a raw material and intended to be smoked, sucked, chewed or used as snuff.
The definition of “tobacco products” contained in the law aligns with the definition in FCTC Art. 1(f).
Any product entirely or partly made of the leaf tobacco as a raw material which is manufactured to be used for smoking, sucking, chewing, or snuffing. (FCTC Art. 1(f))
Alternative Advertising Media
Alternative advertising media: all types of advertising or means of propaganda that incite or promote the use of cigarettes or other tobacco products, such as:
a. Digital communication platforms.
b. Telephony.
c. Theatrical performances or other live shows.
d. Promotional incentives or loyalty plans.
e. Competitions associated with tobacco products or brands.
f. Direct offers of promotional material (including information).
g. Promotion of discounted products.
h. Payments or other contributions to retailers to encourage or induce them to sell products at discounted prices, including incentive programs to retailers.
i. Payments or other consideration in exchange for the exclusive sale or display of a specific product or a particular manufacturer's product at a retail point of sale, at a meeting place or at an event;
j. Sale, supply, placement and display of products in educational institutions, meeting places or receptions, sporting, recreational, musical, dance or social events.
k. Provision of financial support of another nature to events, activities, individuals or groups.
l. Provision of financial support or support of another nature by the tobacco industry to operators of premises, for example, discotheques, clubs or other recreational premises, in exchange for the construction or renovation of the premises to promote tobacco products or the use or supply of awnings or umbrellas.
The definition of “alternative advertising media” is significant because the law prohibits tobacco advertising via these channels/methods.
